A New Front End for Infor CPQ in Manufacturing Ecommerce
Systems like Infor CPQ are incredibly powerful behind the scenes, but they’re not designed to deliver the sleek, customer-friendly experience that modern buyers expect. That’s where SWIFTSELL comes in.
SWIFTSELL acts as a front-end solution for CPQ in ecommerce, giving manufacturers, distributors, and dealers an intuitive way to showcase complex products online. Think of it as CPQ for ecommerce, built directly into your website, transforming complex quoting and ordering into a modern, industrial ecommerce experience.
What Is SWIFTSELL?
SWIFTSELL connects ecommerce for manufacturers with the quoting and ordering power of Infor CPQ. It allows customers and dealers to:
Build and configure products online
View accurate pricing and inventory in real time
Place orders directly without phone calls or emails
All transactions flow seamlessly into your ERP for processing. That means no manual entry, no delays, and a streamlined ecommerce integration with ERP.
Why Manufacturers Need Ecommerce on Their Website
Traditional ERPs weren’t built to serve as B2B ecommerce for manufacturers or B2C ecommerce platforms. With SWIFTSELL, you can make your ERP look like a modern storefront while keeping your ERP at the core.
Tailor catalogs by role (dealers, distributors, or guest users)
Deliver a branded, customer-friendly manufacturer ecommerce experience
Support both B2B and B2C online sales
This makes SWIFTSELL an ideal tool for ecommerce manufacturing companies looking to improve customer experience and simplify sales.
Guided Configurations Made Simple
Complex products shouldn’t mean complex buying journeys. SWIFTSELL uses images, dropdowns, and real-time validation to guide users step by step.
Benefits include:
A visual, user-friendly buying process
Error-free configurations every time
Reduced back-and-forth between sales and customers
Seamless Checkout Across Channels
Whether customers pay by purchase order or credit card, SWIFTSELL ensures a fast, smooth checkout. It works flawlessly on desktop or mobile, supporting omni channel commerce strategies.
Free Up Your Sales Team
By shifting routine quoting and ordering online, your sales team can focus on strategic, high-value conversations. Meanwhile, your website works 24/7 as a manufacturing ecommerce solution, capturing and processing orders automatically.
SWIFTSELL + Infor Integration = Smarter Ecommerce
With SWIFTSELL, you get the best of both worlds: a modern industrial ecommerce experience for your customers and the reliability of ERP integration behind the scenes.
If you’re ready to modernize your ecommerce manufacturing strategy and elevate your online presence, SWIFTSELLis the solution.
We’re excited to announce the release of SwiftSell V2, bringing a host of new features designed to make your experience smoother and more collaborative. Here's what's new:
Groups: Organize your teammates and dealers into groups, allowing users to work individually or as part of a team. Manage dealer activities more efficiently with dealer group setups.
Active Directory Support: SwiftSell now supports single sign-on (SSO) through Active Directory, making it easier for teams to manage access securely.
Enhanced Product Catalog: Get real-time inventory tracking with direct ERP integration, and access product SKUs right from your ERP for a more accurate and up-to-date catalog.
PDF Quote Creation: Easily generate professional PDF quotes, making it simple to send and track documentation with customers.
Streamlined Customer Information Input: We’ve simplified the customer data input process, keeping our focus on speed and ease of use, so you can get more done in less time.
RMA Handling: SwiftSell now supports product returns, allowing users to create new return orders or process returns by selecting existing orders or lines.
Updated User Interface & Form Design: Enjoy a refreshed look and improved usability with a modernized UI and redesigned forms.
Theme Designer Enhancements: Customize your experience further with improvements to our theming panel, including new light and dark mode options.
The SUN conference is an annual event where Infor SyteLine ERP software users from around the world gather to share their knowledge, experience, and best practices. The conference is a great opportunity to learn new techniques, discover new features and tools, and network with peers.
This year's conference had an impressive lineup of keynote speakers, including industry experts and leaders, who provided valuable insights into the current state and future of the manufacturing industry. The keynote speeches were thought-provoking and inspiring, and they helped attendees gain a deeper understanding of the challenges and opportunities facing the manufacturing sector.
The conference also offered a variety of breakout sessions and workshops on different topics, including product demonstrations, customer success stories, and hands-on training. These sessions provided a fantastic opportunity to learn new skills and techniques, as well as connect with other SyteLine users and experts.
One of the highlights of the conference was the opportunity to network with other attendees, exhibitors, and experts. Our team at RenaissanceTech brought in an espresso cart for everyone to enjoy while networking. The conference provided an excellent platform to share ideas, best practices, and experiences. We featured the newest ecommerce and dealer platform built for Syteline, SwiftSell, at our booth.
In conclusion, attending the 2023 Syteline User Network (SUN) conference was an incredible experience. The conference provided a wealth of knowledge, insights, and networking opportunities that will be invaluable to SyteLine users. If you're a SyteLine user, I highly recommend attending the SUN conference in the future. The SUN 2024 conference will be in Tampa, FL next year.
Ecommerce for manufacturers is no longer optional; it's a core strategy for growth. By selling directly through online platforms, manufacturing companies can streamline sales, expand their reach, and deliver a better customer experience.
At its core, manufacturing ecommerce means setting up an online store or B2B portal where customers can browse, configure, and purchase products. Integrated with back-end systems like inventory management, order fulfillment, and CPQ (configure, price, quote) tools, ecommerce helps manufacturers operate more efficiently while boosting revenue.
What is Ecommerce for Manufacturers?
Ecommerce for manufacturers refers to using online platforms to sell products directly to consumers (B2C) or to other businesses (B2B). It helps manufacturers reach a wider audience, increasing sales and improving customer satisfaction by providing a convenient, easy-to-use online shopping experience.
Providing a digital buying experience for both B2C and B2B reduces the workload on internal teams and provides opportunity for growth around the clock. Manufacturers can reap the benefits of:
Reaching a wider customer base
A virtual storefront that sells 24/7
Automation of shipping, tax, and payment processes
Reduction of reliance on sales reps for standard orders
This shift to industrial ecommerce is transforming how manufacturers interact with customers, distributors, and global markets.
7 Ways Manufacturers Use Ecommerce
Manufacturers are leveraging ecommerce manufacturing solutions in multiple ways:
Online Storefronts: Setting up an online store where customers can browse and purchase products. Features often include product configurators, real-time inventory updates, and automatic shipping and tax calculations.
Direct-to-Consumer (B2C) Sales: Manufacturer ecommerce platforms allow companies to sell directly to consumers, expanding reach beyond dealers and distributors and boosting margins.
B2B Ecommerce for Manufacturers: For B2B transactions, manufacturing ecommerce systems offer custom pricing, volume discounts, and account management tools for business.
Integrated Order Fulfillment: Ecommerce platforms can sync with ERP and warehouse systems, ensuring fast, accurate shipping.
Enhanced Customer Service: From FAQs to product manuals, ecommerce portals provide self-service resources and order tracking, reducing the load on support teams. Customers can access product manuals, FAQs, and other resources, as well as request returns or exchanges.
Marketing and Advertising: Using analytics and customer data, manufacturers can launch targeted campaigns, personalized promotions, and retargeting ads.
Global Market Expansion: Industrial ecommerce platforms allow manufacturers to expand internationally, reaching new customers worldwide.
The Role of CPQ in Manufacturing Ecommerce
CPQ for ecommerce (Configure, Price, Quote) tools are especially valuable for manufacturers selling complex or customizable products. They let buyers build their own product configurations online while automatically generating accurate pricing and quotes.
This integration reduces errors, speeds up the buying process, and enhances the overall ecommerce experience.
Conclusion
Ecommerce for manufacturers is revolutionizing the industry by driving efficiency, sales growth, and customer satisfaction. Whether through B2C, B2B, or global expansion, manufacturers that embrace ecommerce are better positioned to compete in today’s digital-first economy. Want to see our B2B and B2C ecommerce platform for manufacturing platform firsthand? Learn more about our product, SwiftSell, here, or schedule a demo below!
The SUN conference is an annual event where Infor SyteLine ERP software users from around the world gather to share their knowledge, experience, and best practices. The conference is a great opportunity to learn new techniques, discover new features and tools, and network with peers.
This year's conference had an impressive lineup of keynote speakers, including industry experts and leaders, who provided valuable insights into the current state and future of the manufacturing industry. The keynote speeches were thought-provoking and inspiring, and they helped attendees gain a deeper understanding of the challenges and opportunities facing the manufacturing sector.
https://www.youtube.com/watch?v=SW3NiTXMs_8
The conference also offered a variety of breakout sessions and workshops on different topics, including product demonstrations, customer success stories, and hands-on training. These sessions provided a fantastic opportunity to learn new skills and techniques, as well as connect with other SyteLine users and experts.
One of the highlights of the conference was the opportunity to network with other attendees, exhibitors, and experts. Our team at RenaissanceTech brought in an espresso cart for everyone to enjoy while networking. The conference provided an excellent platform to share ideas, best practices, and experiences. We featured the newest ecommerce and dealer platform built for Syteline, SwiftSell, at our booth.
In conclusion, attending the 2024 Syteline User Network (SUN) conference was an incredible experience. The conference provided a wealth of knowledge, insights, and networking opportunities that will be invaluable to SyteLine users. If you're a SyteLine user, I highly recommend attending the SUN conference in the future. The SUN 2025 conference will be in Anaheim, CA next year.
A New Front End for Infor CPQ in Manufacturing Ecommerce
