Ag machinery sales are not what they were five years ago.

Dealers expect instant answers. Farmers expect faster

turnaround. Manufacturers are expected to deliver accurate, buildable sales quotation outputs without slowing down engineering or operations.

Most quoting processes were not built for this.

That is where CPQ for manufacturing becomes essential, and where RenaissanceTech steps in.

We help agricultural equipment manufacturers modernize quoting, improve CPQ implementation, connect systems through CPQ Integration, and align sales processes with how equipment is actually configured and built.

Because in today’s market, quoting is not just a step in the sales cycle. It is the foundation of how you scale.

The Real Problem: Quoting Is Out of Sync with How You Sell

Sales processes have evolved. Quoting processes have not.

Manufacturers are dealing with:

  • More configurable product lines across implements, seeding systems, and precision ag technology
  • Dealer networks that need fast, accurate pricing
  • Seasonal demand spikes where delays directly impact revenue
  • Increasing expectations for digital buying experiences

Many organizations also struggle with disconnected document management workflow processes, where pricing documents, approvals, and product configurations are scattered across systems instead of unified.

Behind the scenes, many teams still rely on:

  • Spreadsheets
  • Manual approvals
  • Disconnected systems
  • Engineering-dependent quoting
  • Lack of document automation software to streamline approvals and document creation

The result is slower quotes, inconsistent pricing, frustrated dealers, and unnecessary strain on engineering.

 

Where Quoting Breaks Down and How CPQ Fixes It


Knowledge that does not scale

When quoting depends on internal expertise instead of systems, growth becomes difficult.

RenaissanceTech helps agricultural machinery manufacturers turn that knowledge into structured configuration rules using CPQ for manufacturing. This creates a centralized rules engine that ensures every sales quote is accurate, consistent, and aligned with product architecture.

Engineering Bottlenecks

In complex ag equipment environments, engineering often becomes a gatekeeper for quoting.

We eliminate that dependency through CPQ implementation that allows sales teams and dealers to configure equipment within defined constraints. This ensures faster quotes without sacrificing manufacturability.

Dealer Friction

Dealers should not have to wait for answers.

RenaissanceTech extends quoting capabilities to dealer networks through intuitive tools powered by CPQ Integration. Dealers can configure equipment, apply pricing logic, and generate real-time sales quotation outputs.

Disconnected Systems

When quoting is not integrated with ERP, it creates downstream issues.

We focus heavily on CPQ Integration, ensuring CPQ connects cleanly with ERP and CRM systems. This creates a seamless flow from quote to order to production with fewer errors and less manual work.

At the same time, document automation software helps standardize quote documents, approvals, and configuration sheets across the entire document management workflow.

Not All CPQ Is Built for Ag Machinery

Many manufacturers choose a CPQ platform first, then try to force their processes into it.

RenaissanceTech takes the opposite approach.

  • We start by understanding your business:
  • How complex your products are
  • How your dealer network operates
  • What ERP system you rely on
  • Whether digital commerce is part of your roadmap
  • How your team is structured today

Then we align the right solution.

That might mean:

  • Infor CPQ for deep configuration and ERP alignment
  • Conga CPQ for Salesforce-driven sales environments
  • SWIFTSELL to extend CPQ into eCommerce and dealer portals

It is not about selling software. It is about building the right architecture for your sales quotation process and long-term scalability.

 

Customer Spotlight: Bourgault’s Digital Transformation

Bourgault Industries Ltd. is a leading agricultural machinery manufacturer with complex products and a strong dealer network.

They needed more than a quoting tool. They needed a modern CPQ for manufacturing strategy that supported digital quoting, ERP alignment, and scalable dealer experiences.

RenaissanceTech worked with Bourgault to:

  • Evaluate CPQ implementation across their system landscape
  • Structure product configuration for digital use
  • Design a scalable dealer and customer portal strategy
  • Ensure seamless CPQ Integration with ERP
  • Improve their document management workflow for quoting and approvals

The solution was SWIFTSELL, extending Infor CPQ into a customer-facing experience.

Dealers and customers can now:

  • Configure equipment in real time
  • Generate accurate, buildable sales quotation outputs
  • Move faster from interest to order

This transformation also reduced reliance on manual processes by introducing structured document automation software into quoting workflows.

 

What Happens When You Get It Right

When quoting is aligned with your business, the impact goes beyond sales.

With the right CPQ for manufacturing approach, manufacturers see:

  • Faster quote turnaround times during peak seasons
  • Reduced engineering dependency
  • More consistent pricing across dealers
  • Fewer order errors and production delays
  • Stronger dealer relationships
  • A clearer path to digital commerce
  • A streamlined document management workflow supported by automation

 

Is Your Sales Quotation Process Keeping Up?

If your team is still relying on manual processes or disconnected systems, it will become harder to keep pace with market expectations.

Now is the time to evaluate:

  • Can your dealers generate sales quotation documents without delays?
  • Are your configurations structured for scalability through CPQ?
  • Is your system ready for full CPQ Integration?
  • Are you leveraging document automation software to reduce manual work?

If the answer is no, the gap will continue to widen.

 

RenaissanceTech: Built for CPQ for Manufacturing Success

We specialize in helping agricultural equipment manufacturers modernize quoting without disrupting operations.

That means:

  • Delivering effective CPQ implementation strategies
  • Ensuring seamless CPQ Integration with ERP and CRM
  • Improving sales quotation accuracy and speed
  • Enhancing document management workflow efficiency
  • Enabling automation through document automation software
  • Aligning CPQ systems with real-world manufacturing processes

Because quoting is no longer just about generating a price.

It is about enabling your entire business to move faster, with confidence.

If your quoting process is not keeping up, we should talk.