Why CPQ?

A Competitive Advantage for Modern Sales Teams

Companies across industries are turning to Configure, Price, Quote (CPQ) software to simplify selling, increase profitability, and improve customer satisfaction. According to a recent independent ROI study, organizations implementing CPQ reported a return of over $6 for every $1 invested. Whether you’re configuring complex products, managing an extensive product catalog, or streamlining the quoting process, CPQ delivers measurable value across the business.

What’s The Average ROI of CPQ?

Proven ROI

Top Analyst Choice

Built for Accuracy

What Is CPQ?

CPQ stands for Configure, Price, Quote—a class of software tools that help sales teams accurately and efficiently configure products, apply pricing rules, and generate professional quotes.

Instead of relying on spreadsheets, tribal knowledge, or disconnected systems, CPQ provides a guided, rules-based process that ensures sales reps always quote the right product at the right price.

The ROI of CPQ

The ROI of CPQ

A recent Nucleus Research study revealed that companies implementing CPQ software achieved an average return of $6.22 for every dollar spent.

Key Benefits Highlighted in the Study:

  • Accelerated Sales Cycles: Automating configuration and pricing reduced time to quote by up to 27%.

  • Higher Win Rates: More accurate, timely quotes led to a 19% improvement in close rates.

  • Reduced Errors: Centralized rules and validations helped cut pricing and configuration mistakes by 81%.

  • Improved Margins: Automated margin controls and discount governance enabled more profitable quoting.

  • Increased Productivity: Sales teams using CPQ spent 30% more time selling, rather than handling admin work or chasing approvals.

Who Should Consider CPQ?

CPQ software is especially valuable for:

  • Manufacturers with configurable or engineered-to-order products

  • Manufacturers who are still using Excel to manage quoting or configurations

  • Companies managing complex pricing models or frequent product changes

  • Sales teams slowed down by manual processes or approval bottlenecks

  • Organizations looking to reduce training time for new reps

Ready to Learn More?

Download the full Nucleus Research Study →

Or contact us to talk through whether CPQ is the right next step for your business.